World’s Most Desirable Luxury Brands
It’s easy to see why Gucci reigns. Worldwide sales, though recently tapered, have jumped since Mark Lee became president of the company in 2004, then CEO the following year. In 2007, sales increased 11%; that’s on top of a 17% increase in 2006 and a rise of 18.4% in 2005. Gucci is a part of the Gucci Group, which has a number of fashion brands in its portfolio, including Yves Saint Laurent and Sergio Rossi. PPR, a French holding company publicly traded on the Euronext exchange in Paris, owns the Gucci Group.
Born as a leather goods company, Gucci is now most well known for its logo ed handbags. When the company opened a new 46,000 square foot store, the largest of its 233 worldwide, on the ground level of the Trump Tower on Manhattan’s Fifth Avenue last mon nike mercurial superfly th, they also launched a “Gucci Loves New York” handbag collection which sold out within two days of opening. Proceeds from the bags went to Playground Partners Central Park Improvement Program.
Chanel and Calvin Klein tied for second. The privately held Chanel, famous for the little black dress, tweed suit and quilted handbag, was founded by Coco Chanel in 1909 and is currently helmed by Karl Lagerfeld. It stays relevant thanks to a slew of consistently classic yet stylish products. The label’s current must haves include a quilted leather envelope clutch and a sleeveless embroidered cashmere dress with pink trim; its current pitch woman is Keira Knightley.
Calvin Klein’s global retail sales surged to $4.5 billion nike mercurial superfly in 2006 that’s an increase of 50% since Phillips Van Heusen acquired the company in 2003. It manages such reach thanks to its three labels: Calvin Klein Collection (designer apparel and accessories), ck Calvin Klein, (bridge apparel and accessories) and Calvin Klein (better apparel and accessories). Almost one third of survey respondents living in these areas claimed to buy the brand with the iconic interlocking G logo. Only 7% of North American shoppers polled buy Gucci products.
While designer goods are certainly desirable in emerging markets, North America was the least interested in luxury brands, with 35% of respondents claiming they would not be tempted to buy even if money was not an issue. When quality comes into play, 34% of respondents in Eastern Europe, the Middle East, Africa and Latin America believe designer goods have the highest quality vs. non designer; that figure falls to 20% for both Europe and North America.
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“In emerging markets such as Latin America and the A nike mercurial superfly sian Pacific, designer brands are probably more of a proclamation,” says David Boyd, vice president of Nielsen Global Research, “a way to set themselves apart or feel that they’ve arrived as part of the new economy.”
Regional differences also emerge over counterfeit goods peddled at market stalls globally. Over a quarter of North Americans questioned believe that fakes are just as good as the real thing, but in Asia, where most nike mercurial superfly of the fakes are produced, consumers hold them in low regard, with only 8% putting them on par with the genuine article.